LCB

Branding for an Esports Event

I have a strong passion for esports, particularly League of Legends. This year marks my fifth year following the LPL (League of Legends Pro League) in mainland China. I joined my school's esports club and served as the head of the promotional department for the 2021-2022 academic year. During my tenure, we organized LCB (League of Legends Champions BUPT), an intercollegiate League of Legends event that attracted nearly 40 teams and over 200 participants. After two months of meticulous planning, it received widespread praise from both the audience and players.

I crafted the event's VIS (Visual Identity System), encompassing not just the event's logo, primary colors, and fonts, but also extending to the design of the live interface, posters, banners, and more.

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